As an undergraduate product designer studying at the ArtCenter College of Design, I significantly emphasize the intricate relationship between brands and their products. I believe that successful product design goes beyond aesthetic appeal—it necessitates a thorough understanding and regard for the brand. This understanding includes appreciating the brand's value, unique characteristics, and emotional resonance with its audience. I am convinced that strong branding not only propels the sales of an individual product but also shapes the broader brand image and fortifies consumer loyalty.